Our Approach Our strategic approach aligns investment and family planning with emotional and behavioral tolerances. At the macro level we believe markets are priced where they are supposed to at any given point. How we respond to those conditions becomes the key ingredient to improving expected returns and performance throughout your investment progression. We begin by optimizing across and within asset classes in proper alignment with risk, cost, and value. A substantial segment in our portfolio construction is the addition of uncorrelated assets to stay clear of overall market downturns. In essence, we seek to capture upside conditions and minimize the downside environment. Proper diagnostics of our clients’ past decision making gives us a fundamental depiction of the prescriptions we need to assign.Communication and transparency leaves nothing to chance. At BlueKey Wealth Advisors traditional values are upheld. Our clients are real and unique. The relationships we form foster a commitment of fiduciary that spearhead our culture.